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What is this company, really?

Paste domains. For each one we read the homepage and tell you the sector, the niche, and how the company sells, in categories built for outreach rather than SIC codes.

Every answer says how sure it is. When the niche is a coin-toss we say "sector only"; when the site tells us nothing we say so instead of guessing. Mark any card right or wrong: that is how the categories get better.

One per line: domains, email addresses or URLs. Up to 50 per run, 100 a day.

How to read a card

Three levels of certainty, in words. Nothing is forced into a category to look complete.

Confident

The homepage clearly describes the business and one niche fits. Safe to segment or route a sequence on. Where a close alternative exists, the card names it.

Sector only

The sector is certain but two neighbouring niches split the vote: a soap-and-skincare brand, a furniture maker that is also a store. The card names both. Use the sector; pick the niche by hand if it matters.

Could not tell

The site blocked us, is parked, or says nothing about what the company does, and the name alone is not enough. The card says which. Better an honest blank than a wrong industry in your CRM.

Sector and niche

Two levels. The sector is what a CRM "Industry" field wants: Beauty & Personal Care, Software & SaaS, Food & Beverage. The niche is what a sequence is written for: a skincare brand, a salon-supply distributor, a multi-brand beauty retailer. They are different companies with different problems, and a single "Beauty" bucket hides that.

Customers, model, data

Who they sell to (consumers, businesses, both) and how: sells online, D2C brand, multi-brand retailer, marketplace, SaaS, services or agency, physical locations, premium, restricted category. A D2C skincare brand and Sephora share a sector; the model row is what tells you which pitch to send. The data row says what the verdict rests on: homepage read, blocked or empty; detected tech; a company record. Hover a card for { }, the same answer as JSON, the shape our API will return.

The categories

25 sectors, 224 niches. Consumer categories go deep because that is where a generic industry label fails hardest; B2B categories are broad by design.

Beauty & Personal Care
Cosmetics, skincare, hair, fragrance, grooming, and the salons, retailers and tools around them
Skincare brand Makeup & colour cosmetics brand Haircare brand Fragrance brand Nail products or salon Bath & body brand Men's grooming brand Oral care brand Beauty tools & devices Professional / salon supply (B2B) Salon, spa or aesthetic clinic Multi-brand beauty retailer Beauty media or influencer
Fashion & Apparel
Clothing, footwear, jewellery, bags, eyewear brands and the retailers that sell them
Womenswear brand Menswear brand Streetwear / lifestyle apparel brand Kidswear brand Activewear & sportswear brand Lingerie, loungewear or swimwear brand Footwear brand Jewellery brand Watch brand Bags & accessories brand Eyewear brand or optician Luxury fashion house Resale, rental or vintage platform Multi-brand fashion retailer Fashion media or influencer
Health & Medical
Healthcare providers, pharma, biotech, medical devices, and digital health
Hospital or clinic Dental practice or products Pharma / biotech Medical devices & diagnostics Telehealth / digital health Mental health services Pharmacy Healthcare software Health insurance Senior & home care Medical aesthetics / medspa
Fitness, Wellness & Nutrition
Supplements, fitness, yoga, sleep, sexual wellness and related consumer wellness products and services
Supplements & nutrition brand Gym or fitness studio Fitness equipment brand Fitness app or online coaching Yoga, meditation & mindfulness Sexual wellness brand CBD / cannabis Sleep & recovery products Weight management Spa & wellness centre
Food & Beverage
Packaged food, drinks, alcohol, restaurants, delivery and grocery
Packaged food & snacks brand Confectionery & bakery Beverage brand (non-alcoholic) Coffee & tea brand Beer, wine & spirits Restaurant, cafe or bar Meal kits & food delivery Grocery & specialty food retail Baby food brand Plant-based food brand Food manufacturing & ingredients (B2B) Catering & food service
Home, Garden & Living
Furniture, decor, kitchen, bedding, appliances, home improvement, garden, cleaning
Furniture brand or store Home decor brand Kitchen & tableware brand Bedding & bath brand Home appliances brand Home improvement & DIY Garden & outdoor living Cleaning & household products Home services (trades, cleaning, moving) Multi-brand home retailer
Consumer Electronics & Hardware
Devices, gadgets, audio, computers, cameras, smart home and their retailers
Audio brand Wearables brand Phones & mobile accessories Computers & peripherals Cameras & drones Smart home devices Gaming hardware E-bikes & micromobility Multi-brand electronics retailer Components & hardware (B2B)
Gaming & Entertainment
Video games, esports, streaming, music, film, live events, gambling
Game studio or publisher Gaming platform / esports Video streaming / TV Music Film & TV production Live events & venues Gambling & betting Adult entertainment Toys & collectibles Hobbies & crafts
Media, Publishing & Creators
News, magazines, blogs, books, podcasts, creators and communities
News or magazine Blog / content site Book publishing Podcast or radio Creator / influencer Online community Newsletter publication
Software & SaaS (B2B)
Software products and platforms sold to businesses and developers
Marketing & sales software E-commerce platform & merchant tools HR & recruiting software Finance & accounting software Developer tools & infrastructure Cybersecurity Data, analytics & AI platform Productivity & collaboration software Customer support software Industry-specific software IT services & consulting Enterprise software
Consumer Internet & Apps
Consumer-facing digital products, apps and internet services
Social or dating app Consumer app Email provider Web hosting & domains Search, directories & reviews Gig / sharing platform Telecom / ISP Consumer AI product
Marketing, Advertising & Agencies
Agencies and platforms that market, advertise, design or represent others
Influencer marketing platform or agency Digital marketing agency SEO & content agency Creative, branding or design agency PR & communications agency Ad tech / affiliate network Market research Events & experiential Photo & video production Printing & promotional products
Financial Services
Banks, fintech, payments, investing, insurance, lending, crypto
Bank / neobank Payments & fintech Investing, trading & asset management Crypto / web3 Insurance Lending & credit Accounting & tax services Personal finance app Property finance & investment
Retail & Marketplaces (multi-category)
Stores and marketplaces spanning many product categories
General marketplace Department / general store Gifts, flowers & novelty Subscription box Generic online store Wholesale / B2B marketplace
Travel & Hospitality
Hotels, airlines, booking, tours, rentals, destinations
Hotel or resort Airline Travel booking site Vacation rentals Tours, experiences & cruises Travel gear brand Destination & tourism board Travel media or influencer
Automotive & Transport
Vehicles, parts, dealers, rentals, EV charging, logistics
Vehicle manufacturer Car dealership / marketplace Auto parts & accessories Car rental & sharing EV charging & batteries Auto repair & services Logistics & shipping Boats & aviation
Sports & Outdoors
Sports equipment, outdoor gear, teams and sports organisations
Sporting goods brand Outdoor & camping brand Cycling brand Water sports & fishing Hunting & shooting Sports team or league Multi-brand sports retailer Sports media Golf
Pets
Pet food, supplies, services and pet care
Pet food brand Pet supplies brand Pet services Multi-brand pet retailer
Baby, Kids & Family
Baby products, parenting, kids activities and family services
Baby products brand Kids' products Parenting & family media Childcare & kids activities Weddings & family events Fertility & maternity
Education & Training
Schools, universities, e-learning, courses, tutoring, edtech
School (K-12) University or college Online course platform Language learning Tutoring & test prep Bootcamp & professional training Edtech software Kids' education Courses & coaching by an expert
Real Estate & Construction
Property, brokers, developers, construction, architecture, coworking
Real estate agency or listings Property developer / builder Property management Construction contractor Architecture & interior design Building materials Coworking & offices Proptech
Professional & Business Services
Firms that sell expertise, staff or operations to other businesses
Law firm Management consulting Staffing & recruiting Outsourcing / BPO Translation & localisation Business coach or speaker Security & facilities services Freelancer / small studio
Industrial, Manufacturing & Supply
Machinery, materials, components, packaging, energy, agriculture, B2B manufacturing
Machinery & equipment Chemicals & materials Packaging Contract / private-label manufacturer Wholesale & distribution Energy & utilities Agriculture Aerospace & defence Environmental services Group / holding company Textiles & apparel manufacturing Office & workplace supplies
Government, Nonprofit & Community
Public bodies, charities, associations, religious and cultural organisations
Government Charity / NGO Association / professional body Religious organisation Museum & culture Political organisation

Missing a niche you segment by? Mark a card "wrong" and pick the closest one, or tell us. The list is meant to be edited.

Why we built this

Industry fields in prospecting databases are filled in once, by someone, from something, and then copied everywhere. The result is a beauty sequence landing at a sportswear giant and a "Retail" label on a company that only sells to salons.

A company's own homepage is the most current description of what it does. We already fetch it for every domain we validate. This page reads that text (title, description, headlines, the first paragraph) and places the company in categories a marketer would actually segment by, saying plainly when it cannot.

It is an experiment. The categories, the wording and the certainty rules are all up for revision, and your "right / wrong" votes are the input.

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